Google’s Online Advertising Market Share Reaching Critical Mass

Written by Anthony Piwarun on April 5, 2011. Posted in Online Advertising. 0 comments.

On Monday, eMarketer published an article that showed Google's increasing stranglehold of the online advertising market share. In 2010, Google ...

Brand Lift and Post-Impression Performance

Written by Anthony Piwarun on March 19, 2010. Posted in Internet Marketing, Online Advertising. 2 Comments.

Earlier this week I read a post on the Adify blog critiquing a claim by direct response legend Tim Hawthorne ...

Impressions Up, Clicks Down: Time For A Change

Written by Anthony Piwarun on February 23, 2010. Posted in Monetization, Online Advertising. 2 Comments.

To many in the online marketing industry the newest ComScore report on the 21% increase in display advertisement impressions means nothing ...