PPC Management Services
While Pay Per Click (PPC) and Search Engine Optimization (SEO) may be completely different practices, the basic need for a thorough audit, detailed recommendations and attentive campaign management remains the same. For this reason, my approach to PPC campaign optimization is very similar to my approach for SEO. I begin with an audit, provide recommendations, and, if needed, provide campaign management and support.
Ad Copy Development
In an online ad, there’s only space for a few words to convince someone to click on one of my client’s sites. Therefore, their advertising copy must be concise and engaging in order to grasp and hold their viewer’s attention. I combine the greatest attributes to create compelling copy for your online ads. That’s how I make sure those words are the most relevant and persuasive words possible. Who knew so much weight could be placed on a few little words?
Campaign / Bid Management
Pay-per-click ad campaigns on major search engines like Google can be cumbersome and expensive. It’s difficult to know how much to spend and when you should adjust your bid. I help my clients figure out how much they can reasonably afford to spend on the campaign while also teaching them how to manage their bids. It’s when they fully understand how to avoid potential pitfalls that they are empowered to make the decisions that are right for them. I pride myself in being there every step of the way.
Want to learn more about my thoughts on PPC marketing? Contact me or read my latest posts on the topic.