SEO Consulting Services
Search Engine Optimization (SEO) is the foundation of a strong internet marketing campaign. The higher one my client’s websites rank, the more likely it is that their potential visitor will click on the site. Through my meticulous audits, strategic planning and careful execution, I make sure my clients rank as high as possible in search engine results. After all, it doesn’t matter how awesome their website is if no one can find them!
Keyword research is where it all begins. As the foundation to any company’s internet marketing campaign, I discover the terms and phrases their target demographic is using to search for products and services. When I align their SEO with this optimal keyword selection, they’ll be easily found. And when they’re easily found, they’ll have large quantities of pre-qualified traffic visiting their site. It’s the easiest path to a more profitable bottom line.
The SEO audit lets me know how a client’s site is currently performing and how it can be improved. I use this information to devise my strategy and get clients to where they need to be in the rankings. The first step is purely technical. I roll up my sleeves and comb through detailed information on domain management, directory listings, and the websites current status on major search engines including Google, Yahoo and Bing. I then examine the structural integrity of their site and study the keyword usage and on-page factors that determine their site’s current search engine rank.
Information and Architecture Planning
A website’s architecture can be thought of as the foundation of a building. The better the structure, the stronger the site becomes and the easier it will be for both the visitor and the search engine to move around. I plan my client’s site architecture with form and function in mind. I consider the navigation, uniformity and linking factors that will ultimately outlast and outperform sites that overlook these crucial elements. The quality of a client’s website structure and usability hinge on the development language, sitemap, URL and redirects that were used in the site creation.
On-page SEO factors are the nucleus of any search marketing campaign. It’s the first place search engines inspect when they assign ranking. I’m here to make my client’s site as powerful as possible, so I devise the best title tags, meta data, content and images for each page. These elements work together to boost user experience and make their site more relevant to the audience. It’s through this optimization that search engines are able to properly index your site and award them with higher rankings.
Links are like a “vote of confidence”. When another site includes a link on their page, that link acts as a reference to support the site’s credibility. The more credible your site becomes in the eyes of a search engine, the higher it will be ranked. When I manage my client’s SEO campaigns, I make sure each link is strategically acquired and properly placed. The result is a fully optimized site that trumps the competition is search engine rankings.
In order to know where a client stands, I need to know what their competition is up to. That’s why I do an in-depth competitive analysis to figure out what everyone else is doing and how they measure up. This analysis can be quite eye opening. I’ll learn the techniques that are being used in your industry and ultimately conclude what works and what doesn’t. It just may be my favorite step in the game.
Want to learn more about my thoughts on SEO? Contact me or read my latest posts on the topic.