Web Analytics and Measurement Services
The best way to stay on top of digital marketing initiatives is to keep a close watch on analytics. The programs I work on produce monthly reports containing this vital information so that you always know exactly how your site is performing. From there, my clients are able to measure their performance against goals and determine if and where they need to adjust. Digital marketing is constantly changing and I’m here to keep my clients ahead of the curve.
Goals and Funnels
Goals pave the path to a more profitable future. When I sit down to benchmark a client’s site, I look at each factor from every angle. I let them know where they can improve and where they can pat themselves on the back. Together, we set new goals to make sure every part of the site is successful. Part of this often includes funnel analysis. If my clients have procedures on their site that require multiple steps, they may find that a number of people quit at each step. Together, we will streamline procedures to make sure the greatest amount of customers reach the finish line.
When it comes to digital marketing, it’s all about results. I give my clients monthly reporting & analysis so that they know exactly where their program stands at all times. In this reporting I explain each analysis and give a bottom line of what it means to their company. This helps us understand how your site is progressing and effectively measure performance. It also alerts us to any tweaks or adjustments that need to be made.
Want to learn more about my thoughts on web analytics and reporting? Contact me or read my latest posts on the topic.