I’ve always considered myself an early adopter of technology. I got my first smart phone in high school, always had the latest hardware on my PC and was the first in my family to beat Super Mario. One thing I never really caught onto was this thing called ‘social media’. I tried MySpace after it became “cool”, but I never really caught onto it. Facebook was next, only because my friends called me lame for not being on it. Most recently, it was Twitter. Until I was thrown into social media in a personnel move at the last agency I worked at, I thought social media was just a fad, populated by teenagers with a false sense of self-importance. Boy, was I wrong.
After working just 1 week creating blogs for products my agency was marketing, I quickly saw the importance of social media and what it can do for your business. Shortly after, I went from social media averse to being told to “go tweet about it” in the heat of argument. Who knows, may I did become one of those 25-year-olds-that-want-to-be-teenagers-again but I like to think that I saw the light. Social media is not just for kids. Around the world, SMB’s and large enterprise alike turn to social media to not only sell goods and services, but to increase brand recognition and even use it as a CRM. Use cases of successful social media range in every industry from fast food to finance and chances are, even your mom is on Facebook.
I decided to write this blog not to be regarded as an “expert” (we know there are already too many of those), but to pass on my experiences to those that want to use social media to increase brand awareness, and, in turn, increase your bottom line.