Last week I did a couple of “lunch and learn” sessions for my colleagues at Fullhouse. The top was “SEO – The What, Why, and How”, and it was created to educate agency personnel that wouldn’t ordinarily be exposed to the daily operations of SEO. In the deck, I cover:
- What SEO actually is
- Why search matters
- How search engines work
- My typical SEO process
- Some metrics beneficial to measuring SEO success
It’s a lot like an “SEO 101″ with a little for everyone: account executives, project managers, designers, developers, and copywriters/copy-writers/copy-righters (SEO humor, get it?). Let me know what you think!